Marine is a Digital and Blended Learning expert, leading education tools and solutions that help improve retail performance and empower CHANEL beauty advisors and trainers worldwide in the Fragrance and Beauty division.

The event was joined by L&D leaders and HR professionals from leading luxury and retail brands. Hosted by our COO, Ines Zenati, the talk focused on pedagogy, gamification, retail excellence, performance, and posture transformation in-store.

It also addressed four questions that matter for luxury maisons in the retail environment:

• Why can gamification be a strategic lever for luxury brands in retail?

• How to align brand identity, product excellence, and interactive storytelling?

• How to keep the approach simple, demanding, and engaging?

• What works on the ground under real conditions?

The session closed with a clear takeaway for L&D and retail leaders: gamification becomes a performance lever when it stays aligned with brand standards and is built for store reality, with outcomes that can be measured through meaningful KPIs: higher engagement, better retention, and greater in-store impact.

For a deeper discussion on luxury retail learning experiences, with proven KPIs and use cases from CHANEL, listen to the podcast “Designing Learning Experience in Luxury & Retail” with Emily Boisson de Chazournes, Digital learning Project Manager.

Join the Next Cohort

If you are ready to evolve your content strategy from functional to transformational, we invite you to join our community of creative learning strategists.

- Stay Informed: Keep an eye on our upcoming sessions.

- Get Priority Access: Our workshops are intimate by design. Write to us to join our exclusive invite list and ensure you never miss an opportunity to elevate your team's potential.

Elevate your strategy. Engage your learners. Empower your brand.